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Nearly a decade ago we started an online store to sell snowboard equipment directly to those who loved the sport as much as us. We could have listed our products on a number of marketplaces, but we wanted to own our brand and build relationships with our customers, along with selling our goods. Such a tool didn’t exist, so we built it for ourselves. We soon realized a number of other stores were in need of a hassle-free platform to build their retail business, and Shopify was born. We focus on making commerce better for everyone, so businesses can focus...

This is your store’s blog. You can use it to talk about new product launches, experiences, tips or other news you want your customers to read about. You can check out Shopify’s ecommerce blog for inspiration and advice for your own store and for your store’s blog. How do I remove this post? Log in to your store’s admin area then go to the blog section to delete this post.